Your family. Your memories.

Privacy policy

Effective and last updated: November 10, 2026

This policy explains how Lilmo (“we”, “us”) handles information when you use the Lilmo mobile app on iOS or Android and this website. It covers both the free version and Lilmo Premium. The Android version is not yet available; the Android provisions apply when it launches. Features and storage options may differ by platform. We will update this policy before release if the Android implementation introduces different data practices. For privacy questions or requests, contact hello@lilmoapp.com.

1. Information you keep in Lilmo

Lilmo helps parents and caregivers save information such as a child’s profile and birth date, photos, voice recordings, first words, growth measurements, food discoveries, care records, appointments, and notes. These records may include personal and sensitive information about your family. Lilmo uses them to provide the features you choose, including displaying memories, tracking growth, and creating keepsakes.

We do not operate a server that collects these records, use them for advertising, or sell them. You do not need to create an account with Lilmo to keep your records.

2. Device storage, iCloud, and Android

Your records are stored locally on your device. On supported Apple devices, iCloud synchronization, when enabled, stores and synchronizes records through your personal Apple iCloud account. This is not a Lilmo-hosted database, and we do not have access to your iCloud account or its contents. iCloud is an Apple service and is subject to Apple’s privacy policy and your Apple account settings.

On Android, family records are intended to be stored locally on your device. iCloud synchronization applies only to supported Apple devices; this policy does not promise iCloud access or synchronization between Apple and Android devices. Any Android cloud synchronization introduced in the future will be described here before it becomes available. Android system backups may include app data depending on your device, backup provider, and settings; those copies are governed by the provider’s privacy policy, such as Google’s privacy policy.

Your device and cloud backup settings may also create copies of app data. Protect your device and cloud account with a passcode and appropriate account security. No storage or transmission method can guarantee absolute security.

3. Advertising in the free version

We use Google AdMob to display advertisements in the free version of Lilmo. Lilmo Premium provides an ad-free experience. AdMob and its advertising partners may automatically collect or process your IP address (which can indicate approximate location), advertising or other device identifiers, device and app information, ad interactions, and diagnostics such as crash and performance information. The exact processing depends on the SDK, platform, settings, consent, and ads served.

This information can be used to deliver and measure ads, personalize ads where permitted, prevent fraud, and maintain and improve advertising services. This means that although we do not collect your private family records, third-party advertising services may collect personal information. We do not provide your child’s profile, photos, recordings, health or care records, or notes to AdMob.

Learn more in Google’s privacy policy and how Google uses information from apps and sites that use its services. Google and its partners may process advertising information on servers outside your country, under the protections described in their policies.

4. Advertising choices and consent

Where required, advertising processing requires your consent. Use the consent or privacy options presented in the app, where available, to review or change your advertising choices. You can also manage tracking permission in your Apple device’s Privacy & Security settings, or advertising privacy controls in your Android settings. Device settings vary by operating system and version.

Declining personalized advertising or tracking does not necessarily remove ads or prevent all processing: contextual or non-personalized ads may still use information for delivery, measurement, security, or fraud prevention, subject to applicable requirements. Apple tracking permission and advertising consent are separate choices. See Google My Ad Center for additional Google advertising controls.

5. Device permissions and sharing

Features such as adding photos or recording audio may require access to your photo library, camera, or microphone. Access is used for the feature you choose, and you can manage permissions in your device settings. Refusing a permission may limit the related feature.

If you choose to export, print, or share a keepsake or record, the resulting copy goes to the destination you select. Its handling then depends on that recipient or service. Only share information you are comfortable disclosing.

6. Lilmo Premium and purchases

Lilmo Premium is an optional paid subscription that unlocks additional features and removes advertisements while the subscription is active. Premium is a purchase entitlement associated with your app-store account; it does not require a separate Lilmo account or give us access to your Apple or Google account credentials. Your family records follow the same device and platform-specific storage practices whether you use the free version or Premium.

While Premium is active, Lilmo does not display AdMob advertisements. Subscribing does not automatically delete advertising information previously processed by Google or its partners; their retention policies and privacy controls continue to apply to that information.

Purchases and subscriptions are processed by Apple’s App Store on iOS or Google Play on Android, where available, under Apple’s privacy policy or Google’s privacy policy. We do not receive your full payment-card details. The app may use purchase status and transaction information supplied by the store to unlock or restore Premium features. Manage or cancel subscriptions through the store where you purchased them. Canceling a subscription does not itself delete your family records, and deleting the app does not itself cancel a subscription. Store providers may retain transaction records under their own legal obligations and retention policies.

7. Support messages and this website

If you email us, we receive your email address and the information you choose to send. We use it to respond and handle your request, and keep it only as necessary for support and applicable legal obligations. Please avoid sending sensitive family records unless necessary for your request.

This website does not include advertising or analytics trackers. The hosting provider may process technical request information, such as IP addresses and access logs, to deliver and secure the website.

8. Retention and deletion

Your family records remain on your device and, where enabled, in your personal iCloud storage until you delete them. Use the app’s available deletion controls to remove records. Removing the app may remove its local data, but does not necessarily delete iCloud data, backups, or exported copies. Manage those copies separately through the relevant device, iCloud, backup, or destination settings. Turning off synchronization alone does not necessarily erase existing copies.

We cannot retrieve or erase records in your device or personal cloud account for you. Advertising information is retained under Google’s and its partners’ policies; use their privacy tools to request access or deletion. For support correspondence we hold, contact us to request deletion, subject to any required legal retention.

9. Children’s privacy

Lilmo is intended for parents and adult caregivers, rather than for children to use independently. Adults may enter information about children; those records stay on their device and, where enabled, in their personal iCloud account as described above. We do not knowingly collect personal information directly from children on our servers. If you believe a child has sent us personal information through a support message, contact us so we can address it.

10. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, restrict or object to processing, withdraw consent, or complain to your local privacy regulator. Manage private family records directly on your device and in your cloud account. For information we hold through support, or questions about exercising your rights, email hello@lilmoapp.com. We may need to verify a request before acting on it.

Where applicable, use the advertising privacy controls presented in the app and Google’s privacy tools to exercise advertising-related choices, including opting out of processing that local law defines as a sale, sharing, or targeted advertising. Withdrawing consent does not affect processing that was lawful before withdrawal.

11. Changes and contact

We may update this policy as Lilmo or its services change. The date above identifies the latest revision. Where required, we will provide additional notice or request consent for material changes.

Privacy contact: hello@lilmoapp.com.